A quick course on Effective Website Copywriting by ConversionXL
A Closer Look Towards Copywriting
Copywriting is an art that needs time to master. However, it is a source that causes your brand to channelize its marketing strategies and at the same time help in promoting your products and services. It is a technique that convinces people to take necessary actions, and by actions, it means to persuade the audience to collaborate with the brand and make sales.
Copywriting, therefore, becomes a critical skill to possess. Right from advertising to marketing and promotions, a copywriter is tightly wound in all the corners of your business. They write web pages, blogs, articles, sale brochures, product descriptions, ads, magazines, emails, letterheads, sales letters, quotations, and much more.
And digital marketing has made the workload all the heavier due to the increased competitiveness. This forces brands to play the best of their card and influence the audience better.
The brain behind copywriting is the Copywriter. Therefore, a copywriter should be well-versed with all the terminologies, concepts, and additions to the world of copywriting. In addition, they should possess the skills of writing a piece of convening content that arouses strong feelings of engagement within the audience.
Copywriters serve as a window to your brand. If the copywriter fulfills this condition of convincing the audience, your ultimate buyers, to collaborate with you, they are worth it. However, if you are a copywriter seeking to make it big and need some mentorship on following the right path towards copywriting, this is the right place for you.
Check out the ultimate copywriting resource list and Learn about the best way to let your content increase some solid traffic towards it.
While you may find the best of the book, blogs, articles, or testimonials from other researchers, getting to your basics is essential because, as we journey, we often forget what we learn in the very beginning.
So, if you need some tips and help to guide you through this process or a researcher seeking some intense inspiration through the copywriting matter, here is the go-to list of copyrighting resources for you.
The Best Copywriting Books
Breakthrough Advertising by Eugene M. Schwartz
Eugene Schwartz has presented a price of art through his Breakthrough Advertising volume that tutors the audience and the young writers on Copywriting, persuasion, marketing, and human behavior. All of these features are important and need in-depth understanding to master them. The scripts in this volume make justice to every concept of Copywriting, and perhaps this is the best piece of Writing you can stick to.
The book is written in reference to 1966, how the writing world was then and how it is now. More importantly, the book speaks volumes on human behavior, helping its audience predict its way and how we need to understand why particular actions or emotions are a product of several emotions going on. Now you may think that how human behavior and Copywriting has a link here?
However, the writer, Eugene Schwartz, remarks that “The greatest mistake marketers make is trying to create demand.” Taking anecdotes from the writer’s life, we understand that he doesn’t desire to have the masses but instead uses his writings to channel their desires.
So, taking notes from his well-renowned book is essential when you have the author who copyrights and lives the secret of his writing life. Therefore, this book should be read by anyone seeking to market the piece of content they create.
Take a look at what some copywriters have to say about this book:
“Thank you for the explanation, Brian. Well, perhaps it was worth waiting for a more affordable print after all. Thank you for bringing this mythical publication back to life. This is concentrated goodness.Cheers.!”- written by Charles Paquin.
“Breakthrough Advertising has completely shifted how I look at my marketing. Each chapter is solid gold and worth 10x the cost of the book. Still, the section on the Levels of Market Awareness has got to be one of the best things I’ve ever applied to my business and marketing, and easily responsible for several hundreds of thousands of dollars in my business.”- stated Kim Barrett.
“You can read thousands of marketing and business books (which I have) or you can read and apply just
one; Breakthrough Advertising! Applying the concepts learned through B.A. has helped me grow my business, and it will help anyone grow theirs as long as they apply the knowledge.”- mentioned by Dave Steven.
Claude Hopkins- Scientific Advertising
Are you an aspiring marketer and want to make it big? Then, scientific advertising by Claude Hopkins is a must for you to read. This book is readily available online and easy to access; therefore, when a piece of art is available, you shouldn’t be lazy to glance through because it is a human tendency as humans do not appreciate the treasure readily available.
Scientific Advertising is a classic book written by Claude Hopkins back in 1923, and now you would assume that this book was written over a decade back. Does it hold in today’s era as well?
You may be surprised to know that some concepts like split testing or using coupons to track customer engagement which are common ways of marketing campaigns for us now, were discussed by Hopkins back then. Though some techniques and procedures have now gone outdated, experience counts.
The principles, definitions, and concepts have been explained in the chapter, and these understand need to be well-versed because they age just like wine but can be consumed timelessly.
The book doesn’t take much of your time, and you can easily read the content that interests you and skip the part you consider unnecessary. There are 21 chapters altogether, so everything is visible to you on a single page. Just click on the chapter you want to read and go on with your reading.
Of all the chapters, chapter 5 is worth your read because this chapter answers all your queries related to Headlines. For instance, this chapter answers a few questions on how to write an excellent headline for ads? How to create an attention-grabbing headline? or how to know if the headline you have chosen is the right one for you?
By answering these questions in the chapter, one can clearly understand how to align their writing strategies.
To get your hands on this Copy, you can download it online for free or even download the PDF version of it. Unfortunately, these free versions have a summary and not a complete copy. However, the book is available on Amazon, and you can always purchase one instantly.
Stephen King – A Memoir of the crafts ON WRITING
A Memoir of the crafts ON WRITING by Stephen King is a critically acknowledged book that enlightens young writers and persuades them to write. In this best-seller series, Stephen King shares his experiences, learnings, convictions, and habits that have paved his way towards writing and working.
Stephen King is a renowned writer with over 60 books published to date, some of which have been best-selling books of all time. His novel, 11/22/63, won the Los Angeles Times Book Prize for Thriller/Mystery, and his book was named among the top ten books of 2011 by the New York Times Book Review.
So, when you have so much coming in from a gentleman who knows the intricacies of Writing, you know that there is some magic in his experiences, and you need to go by his gut instincts. Moreover, this model is best in revealing to the young writers the practicality of Writing that also includes the basic features of trade every writer should strictly garner.
In the volume, one can observe how King related his writing experiences through his childhood. King also provides a glance at his early struggling years and how a severe accident in 1999 distorted his life. However, his Writing came to his rescue and was a blessing in disguise to help him cope and recover through the challenging phase of his life.
With the best script, and a pinch of friendliness and optimism, ON WRITING is a piece of art every writer should experience once in their lifetime. Being devoted to an author who has immense compassion towards Writing, take a look at some of the best reviews given to ON WRITING by some renowned organizations;
“Long Live the King.”- mentioned by the Entertainment weekly
“The best book on Writing. Ever.”- stated by Cleveland, the Plain Dealer
“This is a special book, animated by a unique intelligence, and filled useful truth.”- narrated by Michael Chabon.
“A one-of-a-kind classic.”- written by the Wall Street journal.
“ON WRITING had more useful and observant things to say about the craft than any book since Struck and White’s The Elements of Style,”- wrote Robert Ebert.
This book is more about the craft of writing and not copywriting entirely. However, one can truly understand the emotions and rejections that one faces when writing their piece of heart. So do give this book a read for getting your writing attitude set.
The Copywriters Handbook by Robert W. Bly
The Copywriters Handbook is a step-by-step guide to help you write copies that sell. Here is a perfect guide from a freelance content writer for all freelancers or beginners. So, no matter if you are a copywriter, an account executive, a content designer, an advertising manager, or a freelance content writer, this book is for you.
It is an elementary edition and allows over dozens of Copywriting techniques that one can use to either Copy-write, create ads, writes commercials, or direct mails to get some solid attention from their users.
By reading this edition, the audience deeply understands terminologies and techniques that are not available easily. In addition, one can learn to master the art of copywriting in this era of the internet, including Copywriting associated with a piece of advice on the web or email-based Copywriting.
This book, therefore, provides the core essentials and is sure to improve your Copywriting skills.
Robert W. Bly is a freelance writer and has written over 100 books specializing in businesses and digital marketing. With all the businesses moving online, learning about internet-based content writing or digital content writing is very important if you want to make it big into the digital world. It is perhaps the best guide for beginners and a back to basics tool for all the professionals out there who want to furnish their basics in Copywriting.
The Los Angeles Times reviews this special edition as a prominent book that meets the best interest of beginners as well as professionals. It states,
“This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business
and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.”
The key takeaways from this book include,
– How to use the eight headlines that work to get the attention of your audience?
– What are the Eleven different ways by which you can make your Copy readable?
– What are the fifteen ways by which you can open a sales letter?
– How can you use fifteen different ways to ensure that your email will be opened and read?
– What are the nine essential characteristics of successful print ads?
– How can one build a successful freelance copywriting practice?
The Best Copywriting Resource Free
Gary Bencivenga’s MARKETING BULLET
Gary Bencivenga is one of the most renowned copywriters in the world and has made a remarkable impact on the industry through his short essays. These essays are a piece of critical knowledge for copywriters and marketers trying to make it big through their writing.
MARKETING BULLETS provides the secret to boosting response and conversion rates. Through every bullet, the audience learns a new technique, and these lessons are fundamental to thriving in the real world. And when you have such a champ writing about his mastered art, you are too naive not to believe him.
MARKETING BULLETS has a solution to every question of a copywriter. These bullets comprise every small point, from advertising and keywords to copywriting lessons. Every detail is available within a click of a button.
Among the many bullets published, bullet #27 is the best for marketers as it brings the best tips to multiply one’s productivity through the three most important lessons in copywriting.
When asked by the author, what were his important learnings in copywriting? Gary Bencivenga pointed out thee critical corners of learning;
First, he narrates that effective copywriting is based on salesmanship in print. He wisely marks that copywriters that show off their skills never make it big and end up paying a hefty amount to something that doesn’t have a good value.
Secondly, Bencivenga mentions that writing isn’t spontaneous creative combustion.” Writing cannot happen within a night, but perhaps, he compares it to a mine wherein the miners have to dig and find a dynamic chip that becomes a valuable ore. Finally, he gives the best advice to prepare seven times more exciting information than you would when writing to lure your audience.
Lastly, Gary Bencivenga states to make the best use of one’s mind. Thinking is essential because you put your mind on the paper. The ‘cut and paste’ shortcut will not do any good because every situation in the market is unique.
Gary Bencivenga is a highly down-to-earth author that is grounded to answer any query you have. If you want some personal tips on copywriting, you can write to him, and he will address your queries if they are of the most significant interest.
The Best Copywriting Course Online
The Copywriter Underground
The Copywriter Underground is an exciting course that aligns the character of a copywriter by tailoring their Personality through a Personality and Persuasion Course.
The Copywriter Underground is a private training platform that provides an online membership for copywriters, freelance writers, content creators, and marketers to seek to make it big through their content.
If you want some excellent, advanced training, signing up for this course can benefit your writing.
Here are a few features provided by the Copywriter Underground course;
- Helpful persuasion tactics that have been backed with some solid researched data.
- A walk of real-life examples of copywriters and marketers have inculcated the persuasion tactics in their writing. So, you get to have a practical hands-on here.
- Various assignments in the form of difficult worksheets to help you use these persuasion tactics. Thereby allowing you to own the sales pages, leader magnets, and, at the same time, lead emails.
- Help you boost your sales by identifying your brand image and setting the tone to create a brand presence in the market digitally.
Not just a Persuasion and Personality Course, but one can also get a subscription to copywriting training and templates to help them with their writing skills, all available at an affordable rate.
While one may think that hitting $10K a month is out of their league, some testimonials from this site prove that this can be achievable.
Whether you are a beginner or a professional already in the field, one can enroll in his course and find answers to questions they always had in the back of their mind. They also provide live training sessions that train the writers on numerous topics related to copywriting including,
- Points to improve one’s client management.
- Factors to improve one’s skills and ways to sail past in a competitive environment.
- Steps to assemble a sales page right from the Research to the finished product.
- Points to create and sell a brand voice.
- key points to write a highly impactful personality-driven email.
- The process of Research, keywords, and SEO marketing.
- Various ways of creating and sharing content to boost traffic towards one content.
- Points on branding, copy editing, marketing, and learning the tools and software that go into this process.
With so much on the platter, this course on copywriting is all you need to master your skills.
7 Master Secrets of Wealth Creation for Marketers and Copywriters by Gary Bencivenga
Gary Bencivenga wanted to leave a powerful impact on young writers and marketers in his retirement year. So, through his 7 Master Secrets of Wealth Creation for Marketers and Copywriters edition, he plans to give only those of high interest in this field, glance through his experience, something that he couldn’t pin through his bullets.
Ideally, because Becivenga considered bullets to be short and crisp, and these seven secrets of legacy had more than those few lines of explanation.
This edition is also available in DVDs and Becivenga firmly suggests that these are the secrets that he learned to boost advertisement and to make some good wealth while being a marketer and a content creator. Bencivenga, again, is greatly admired by industrialists, marketers, and content creators.
Perhaps, he can be regarded as a magician of Copywriting, and when you have the magician itself telling his magic secrets, you ought to keep the moments together and learn every inch of it.
The prime reason for Becivenga to pen his legacy through 7 Master Secrets of Wealth Creation for Marketers and Copywriters is because he feels that the old techniques used by most marketers have now become outdated. Though the traditional ways of boosting one’s content may work, they may not create a powerful and effective impact on the audience.
Moreover, as the market evolves, the audience too is becoming immune to conventional ways, so a change to this system is highly desired.
And, to introduce this change into the clutter, Becivenga urges his mentees to unlearn the traditional ways everyone chants and look up to newer ways of Copywriting.
Gary insists the readers live up to the FOUR WORDS, “Why Not The Best?”
Gary persuades to be the best in every step of Copywriting. From writing the Copy to product marketing and increasing sales, one needs to master and be the best at all of it. He rightly narrates that two critical factors are critical to achieving its best. These factors include- the KNOWLEDGE of doing the best and the DEDICATION to achieving that knowledge.
Everything cannot be revealed here but if you are intrigued by the narration from the “best Copywriter in the World” then, here is a chance to learn everything from him. Therefore, go through these seven secrets, a legacy scripted by Gary Bencivenga for your best interest.
The Best Online Resources For Copywriting
The Ultimate Guide to No-Pain Copywriting by Joanna Weibe- Copyhackers
This ultimate guide by Joanna Weibe offers all the formulas of Copywriting to help you, writer, your copies at a faster rate and, at the same time, sell them like hotcakes. In this guide, or rather a handbook, the writer, Joanna Weibe, firmly presents every piece of information in a structured format.
Every small concept, such as the objective of writing- for email, webpage, ad or a blog post, as well as the procedure or the format of writing, including the headline, Testimonials, bullet list or even subject lines for emails, everything has been infinitely explained. And as the authors rightly suggest, if you are well aware of these terminologies and concepts, you can master the art of copywriting.
This guide is perfect for all those hyperactive writers who don’t want to read books and books but want a quick shortcut or summary of everything that needs to be considered. Therefore, Joanna Weibe has made these Copywriting techniques easy and clear through her blog that explains everything from the basics to the advances, something you can always go back to and read when you have nothing to do.
Though it may sound just like any average blog, prep yourself because this blog will be as long as an hour-long reading article; yes, you read that right. However, you cannot expect two lines of years of experience because these formulas have been backed with some solid real-life examples.
The guide starts with all the basics, including the old-school ways of getting your Copywriting in place. However, it holds a specific niche for an essential element in advertising: testimonials. Testimonials are social shreds of evidence that convince your customers to make sales from you.
They help you create a brand image, and when you create the hype accurately, there will be loyal customers at your door wanting your product or service to solve their problems.
Moreover, as you read through the guide, you will find some exciting abbreviations that are fundamental formulas of every concept covered in this blog. They are easy to remember and understand.
Hey beginners, if you think this blog is for you, go ahead because there’s much more than just the guide. One can even collaborate with copy hackers to find freelance Copywriters resources or startups.
The Landing Page Copywriting: Write to engage and convert by Klientboost
To all those bored with tonnes of reading and need some images for their rescue, Klientboost’s The Landing Page Copywriting: Write to engage and convert offers many infographics that lure their audience to stick their eyes onto the content. Such an intelligent way to disseminate information and at the same time create creative content to boost traffic towards one’s website.
The Landing page further offers key points or their take on making your Copywriting effective. This information is more like a blog with a friendly note and easy access to beginners seeking to make it big into the market.
For instance, one crucial factor that the Landing page considers is the audience. The writer, Cynthia Mayer, content marketing manager of Klientboost, promptly dictates that your page has to be personalized for every visitor. As your audiences are vast, they likely come from different channels and different perspectives. However, your goal is to channel your content to fit into every visitor’s pocket on your page.
Keyword research is required to back your content because there are over thousands of pages on the internet. But for your audience to land on your page, you need to strike the right keywords. And as they discover your page, it is assumed their intention towards the search increases, and they will be further convinced to accept the conversion channels where they are open to taking much more information you serve them.
This way, Klientboost focuses on the landing page because your landing page, your website or your official site acts as a salesperson. When people land on your page, they need to have a user-friendly approach and should not hesitate to look through the details you have provided. Conversion plans are therefore crucial for any business model.
If you get your landing page to write, your audience will disperse to other better pages. If you create the right landing page, conversions are easy, and you can channel your campaign into a revenue-generating machine.
Klientboost presents a free marketing plan for your business. So, if you want to learn further and inculcate the concepts of landing pages into your business, check their site and make the best use of it.
A quick course on Effective Website Copywriting by ConversionXL
This course is instead in the form of a blog here, there offers you some mind-blowing tips to make your Copywriting game stronger.
The blog makes a loud statement, that is, hiring a professional Copywriter is very expensive, and so, this is a valuable skill that one needs to learn. But why do Copywriters charge so much? If you are a Copywriter, you are the best person to answer this question because you know how hard you have tried to master this skill. And the reason you are reading this article is to furnish that skill.
Coming back to the course offers you an in-depth understanding of how a Copywriting process works. The article mentions that you don’t need to be a natural writer, but you need to know the process of Copywriting that will get you more sales. However, one should not confuse this statement with someone who hates writing and get Copy writes because, if you write the process, you need to have an aptitude towards content writing and convince your reader to act on your statements.
Moreover, the process is segregated into six essential steps noted by our young writers. Among the many points explained in this process, the first step is the one that is important for discussion. The steps include Research, an umbrella term used by the writer, but it has more profound meaning than Copywriting.
Remember that Research forms the basis of your writing. You can’t just take a pen and paper and write your heart out. This works if you are trying to connect to any human emotion; however, when you write about your products or services, some solid research is of utmost importance. Furthermore, proper keyword research and good SEO practices can help you convince your audience to collaborate with your brand.
For instance, if you are writing an ad for a weight-reducing product, you need to figure out all that goes into the customers’ minds. Look in their perspective and find answers to questions like, when will the customers buy this product? Why will they buy the product? For how long will they use the product? Once you get everything figured out, you know that you are in the right direction and striking the right cords of content writing.
Moreover, the article also discusses the essential principles of writing. Therefore, it is an excellent guide to help beginners align their thoughts towards good writing practices if asked to rate this blog.
Finally, the blog ends with a very remarkable statement made by the all-time famous writer, Stephen King, who says that “to be a writer, you must do two things above all others: read a lot and write a lot.” And no matter how many centuries pass, this statement will stand steadfast in all the given situations.
What is the Difference Between a Content Writer and a Copywriter?
A content writer, like the name suggests, is a writer that writes any and every content. This can be content related to a website, blogs, articles, brands, products, and services, in general, anything that is used to entertain or educate the readers. Though some of the content is directed towards increasing says, this is not the main motive of the content writer.
On the other hand, a Copywriter writes about a product or service and educates the audience about their brand. This way, they make necessary communications to convince their readers, their potential buyers, to make purchases with their company.
For instance, the above two pictures are taken from Instagram, a famous social media platform. The picture above offers a caption that does not drive sales but rather expresses how the user feels about the product. However, the picture below is a social media ad that will pop up whenever a user is browsing or using the platform.
So, if a content writer has written the caption on the right, a Copywriter has written the ad on the left.
But, can a content writer be a Copywriter?
Yes, a content writer is also a Copywriter provided they are writing to boost their sales and convince the audience to buy their products and services.
What is keyword Research?
Say you type, Who’s let the….and google search will instantly provide you with some search results or rather suggestions such as……. ‘Dogs out.’ so, for all those who are searching for the lyrics of Who let the Dogs out, is there for you within the first few pages. This is how keyword research works. If you want your audience to reach you, you need to explore and discover the keywords, phrases, or sentences that will make them reach you.
Hence, if your copies are about content writing, then terms like SEO, Marketing strategies, Lead-generating content should help you find your target audience. Keywords are, therefore, essential tools for your target audience to reach you and your content. This keyword research is essential to generate content that will boost traffic to your website.
For instance, if your content is about Entrepreneurship’s do’s and don’ts, you shouldn’t add content about private or government sectors. If you are writing about the U.S., stick to Us and do not add Asia because there are possibilities that you can deviate from your objective and decrease the traffic towards it.
For instance, in the above image, the query reads ‘a green superhero with a big chin.’. However, the user hasn’t even typed the famous Marvel Movie character or D.C. comic books. Therefore, the google search result will give the most relevant search and offer the most curated page with the information.
Is Keyword research necessary for copywriting?
A keyword includes a word and doesn’t mean any high-tech technical term that you should be worried about. However, just like how editing is essential for ensuring good quality content, inserting the right keywords is essential for making your content relevant and reachable by your target audience.
Most copywriters skip the first essential step of doing thorough keyword research on their writing topic. They later ad phrases that do not rightly fit into their text or add a keyword that fits but isn’t relevant to the given piece of data.
But, how does adding relevant keywords to your copies benefit you?
Say bye to the writer’s block
have you ever been in one of those situations wherein you’ve spent days and nights just staring at blank papers and running out of topics to start with your content?
However, when you do a thorough keyword search, you find various ideas and topics to generate good content. It will provide you the framework, rather than a blueprint, to generate valuable content without having any blocks in your writing.
A crisp writeup
so when you know which keyword is relevant, curated, and fits your writing, you do not end up adding unnecessary phrases or words that do not match. You naturally tend to avoid the lousy SEO writing practices and get help on smoothly finishing your write ups.
The main objective of adding a keyword is to boost traffic towards your brand. Look for keywords that have a high conversion rate.
The best way to keep you sorted is by finding the keywords and then adding these to your document. So please make a list of them and insert them wherever possible. If you are looking for a tool that will help you with this technique, please download the free keyword tool by LocaliQ.